Get to know me
I'm Fatine Sefrioui and I'm a digital professional passionate about the intersection of data, strategy and performance. With a background in digital marketing and data analysis, I build structured, insight-driven solutions that connect business objectives with measurable impact.
Through Insight Motion, I explore how data, web and strategy can work together to create smarter digital experiences and support informed decision-making.
Open to new opportunities
The toolbox
Why this path?
Sharing my thoughts.
Clarity
I believe decisions should be grounded in structure, insight, and measurable impact rather than assumptions.
1
Impact
Digital platforms and data shape how people interact, decide and experience brands every day.
2
Performance
Sustainable growth comes from analysis, experimentation and continuous
optimization.
3
Substance
In a fast-moving digital world, I value depth, precision, and purposeful execution over
noise.
4
Experience
Digital Marketing Manager
Les défricheurs agency
Created web projects, SEO,
e-commerce sites, landing pages, and digital performance analyses.
Head of Public Relations
Orange
Led high-impact campaigns, data-driven insights, media relations, and strategic partnerships.
Founder Content Creator
Insight Motion
Created a data-focused blog with tutorials, articles, and beginner-to-intermediate resources.
Education
Career path
Certifications
Google Analytics 4
Certified in GA4, with expertise in performance
tracking, user behavior analysis
and data-driven decision-making.
Google Search Ads
Optimizing visibility with a data-driven mindset
from keywords to conversion paths
to make brands stand out with intent and precision.
Data Analyst - Le Wagon
Hands-on training in data analysis, SQL, Python, and data visualization,
with a strong focus on real-world
projects and business-driven insights.
Wix Studio Designer
Designing responsive, intuitive websites
focused on experience, coherence and impact
where every detail serves a clear purpose.
Accessibility Specialist
Optimizing visibility with a data-driven mindset
from keywords to conversion paths
to make brands stand out with intent and precision.
ESGCI Paris
2019-2022
Bachelor in luxury Marketing and Management.
ISG Paris
2022-2024
Master in Digital Marketing and E-Business.
Le Wagon
2025-2025
Intensive Data Analyst Bootcamp mastering data tools.